# Run with Rox: Engage your Accounts

This guide walks you through identifying a key account development and taking immediate action using Chat feature—from discovery to outreach in just minutes. 

Let's say that I am an Account Executive at Rox. I am selling our Agentic CRM to large enterprise. I am interested in reaching out to prospects based on compelling recent public news events.

### Step 1: Identify New Developments from Insights

Navigate to the Insights of an account you want to engage with in order to find recent developments.

<figure><img src="https://2986926806-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUBzWA2LkfjbdaffIaGlN%2Fuploads%2FDrOtIVVftz5cTKm9RoOl%2FScreenshot%202026-03-30%20at%203.19.09%E2%80%AFPM.png?alt=media&#x26;token=762bc920-4ad2-49b8-9e2b-ffc18e37895c" alt=""><figcaption></figcaption></figure>

***

### Step 2: Use Command to Dig Deeper

Click on "Brief champion" on the insight to learn more and draft an email.&#x20;

<figure><img src="https://2986926806-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUBzWA2LkfjbdaffIaGlN%2Fuploads%2FVUPf0Fd7nM7DHPbhPvLV%2FScreenshot%202026-03-30%20at%203.20.17%E2%80%AFPM.png?alt=media&#x26;token=c3e161c1-3634-4e4d-97b3-8a09cb29b645" alt=""><figcaption></figcaption></figure>

Chat analyzes the Rox knowledge graph and surfaces key context:

* Prior communications with this account
* Recent email exchanges
* Public information on key contacts
* Recent news updates on industry initiatives

***

### Step 3: Send It!

Send your email directly from Rox or copy it to your preferred platform!

And just like that, we have engaged an account in just minutes based off of a high value signal in just minutes with Chat.&#x20;