# Run with Rox: Engage your Accounts

This guide walks you through identifying a key account development and taking immediate action using Chat feature—from discovery to outreach in just minutes.&#x20;

Let's say that I am an Account Executive at Rox. I am selling our Agentic CRM to large enterprise. I am interested in reaching out to prospects based on compelling recent public news events.

### Step 1: Identify New Developments from Insights

Navigate to the Insights of an account you want to engage with in order to find recent developments.

<figure><img src="/files/oN083cyTJPrx2dL8bdUK" alt=""><figcaption></figcaption></figure>

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### Step 2: Use Command to Dig Deeper

Click on "Brief champion" on the insight to learn more and draft an email.&#x20;

<figure><img src="/files/AMvw0IDPengFDgSfK2kH" alt=""><figcaption></figcaption></figure>

Chat analyzes the Rox knowledge graph and surfaces key context:

* Prior communications with this account
* Recent email exchanges
* Public information on key contacts
* Recent news updates on industry initiatives

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### Step 3: Send It!

Send your email directly from Rox or copy it to your preferred platform!

And just like that, we have engaged an account in just minutes based off of a high value signal in just minutes with Chat.&#x20;


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.rox.com/development/product/chat/run-with-rox-engage-your-accounts.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
