# Plays

{% embed url="<https://www.loom.com/share/57d6a7c7c4bc4eb48216fd75c2192d4a?sid=32718063-c247-418a-8cf5-edf88d856365>" %}

## Create a Play (Targeted Campaign) in Rox

A **Play** in Rox is a powerful way to roll out new sales motions quickly and consistently. By simply describing your ideal customer profile (ICP) or target scenario in plain English, Rox automatically generates the **Clever Columns** and **Filters** needed to surface the right accounts—making it easy to scale effective outreach across BDRs, AEs, or any sales reps.

***

### **How to Create a Play**

1. **Start a New Play**

* As an admin, click the **Create Play** button in the top navigation.
* **Name Your Play**
  * Use a clear, descriptive name (e.g., `Gen AI + Growing Org`).

2. **Describe Your Sales Motion**

* In plain English, describe the target accounts.
* Example:\
  \&#xNAN;*“Surface accounts investing in generative AI (internal or customer-facing) AND showing growth in headcount or funding.”*
* You can be as detailed as needed—Rox will parse the description.

3. **Review Clever Columns**

* Rox automatically suggests relevant Clever Columns (e.g., AI investment indicators, growth percentages, funding events).
* Adjust as needed:
  * Change output types
  * Add time constraints
  * Include existing Clever Columns or create new ones

4. **Adjust Filters**

* Filters are pre-populated based on your description.
* You can edit, remove, or add filters before proceeding.
* **Select Related Assets (Optional)**
  * **Products**: Choose specific product lines for campaign personalization, or let Rox infer the best fit.
  * **Case Studies**: Attach relevant references for targeted outreach.
  * **Email Templates**: Upload templates so they’re preloaded for all reps using this play.

5. **Set an Expiry Date (Optional)**

* Define when the play should stop running (e.g., time-bound campaigns).

6. **Finalize and Create**

* Rox processes and applies the Clever Columns and Filters across all your accounts.
* Within moments, accounts matching your ICP will be surfaced.

Sharing a Play

1. Click **Share Play**.
2. Add the users you want to share with.
3. When they log in, they’ll see a **golden glowing tab** with the play name.
4. All filters are pre-applied—they can immediately start generating campaigns