# Plays {% embed url="" %} ## Create a Play (Targeted Campaign) in Rox A **Play** in Rox is a powerful way to roll out new sales motions quickly and consistently. By simply describing your ideal customer profile (ICP) or target scenario in plain English, Rox automatically generates the **Clever Columns** and **Filters** needed to surface the right accounts—making it easy to scale effective outreach across BDRs, AEs, or any sales reps. *** ### **How to Create a Play** 1. **Start a New Play** * As an admin, click the **Create Play** button in the top navigation. * **Name Your Play** * Use a clear, descriptive name (e.g., `Gen AI + Growing Org`). 2. **Describe Your Sales Motion** * In plain English, describe the target accounts. * Example:\ \&#xNAN;*“Surface accounts investing in generative AI (internal or customer-facing) AND showing growth in headcount or funding.”* * You can be as detailed as needed—Rox will parse the description. 3. **Review Clever Columns** * Rox automatically suggests relevant Clever Columns (e.g., AI investment indicators, growth percentages, funding events). * Adjust as needed: * Change output types * Add time constraints * Include existing Clever Columns or create new ones 4. **Adjust Filters** * Filters are pre-populated based on your description. * You can edit, remove, or add filters before proceeding. * **Select Related Assets (Optional)** * **Products**: Choose specific product lines for campaign personalization, or let Rox infer the best fit. * **Case Studies**: Attach relevant references for targeted outreach. * **Email Templates**: Upload templates so they’re preloaded for all reps using this play. 5. **Set an Expiry Date (Optional)** * Define when the play should stop running (e.g., time-bound campaigns). 6. **Finalize and Create** * Rox processes and applies the Clever Columns and Filters across all your accounts. * Within moments, accounts matching your ICP will be surfaced. Sharing a Play 1. Click **Share Play**. 2. Add the users you want to share with. 3. When they log in, they’ll see a **golden glowing tab** with the play name. 4. All filters are pre-applied—they can immediately start generating campaigns --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.rox.com/development/product/engage/plays.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.