> For the complete documentation index, see [llms.txt](https://docs.rox.com/development/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.rox.com/development/product/monitoring/agentic-monitoring.md).

# Agentic Monitoring

{% embed url="<https://www.loom.com/share/291bc6b6f018436f93f08991b9d4603e?sid=38080450-f381-42d5-9332-43e06e5f7c77>" %}

### Turn Clever Columns into Insights

You can turn any **Clever Column** into a live Insight by setting it to track changes over time. Rox will automatically re-run the column on a regular schedule and notify you if the result changes.

***

#### 🔁 How to Track Changes in a Clever Column

1. **Open any Clever Column**\
   • Click the column header to view options.
2. **Click “Track Changes”**\
   • This opens a tracking setup for that column.
3. **Set the condition to watch for**\
   • Example:
   * `Starts with yes` → to monitor for new product launches
   * `Greater than 0` → to track job postings appearing\
     • Rox will check this condition every 7 days.
4. **Click Save**\
   • Rox will now re-run the Clever Column on schedule and alert you when the result flips or changes.

***

#### 📬 When Do I Get Notified?

You’ll get a notification **only when the result changes**.\
For example:

* If the answer goes from “No” to “Yes” for a new product launch
* If the job posting count increases from 0 to any positive number

***

#### 🧠 Example Use Cases

| Column                                  | Condition         | What happens                                   |
| --------------------------------------- | ----------------- | ---------------------------------------------- |
| `Released a new product in past 7 days` | `Starts with yes` | Notifies when a company launches something new |
| `# of security job postings`            | `> 0`             | Notifies when hiring for security roles begins |
| `Mentions of AI on website`             | `Starts with yes` | Alerts you to AI messaging shift               |

***

#### 💡 Why Use This?

This turns passive research into **proactive sales signals**. Instead of checking columns manually, Rox watches for change and tells you when it matters.

Perfect for:

* **Outbound triggers**
* **Renewal risk**
* **Expansion timing**
* **Product interest shifts**


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