# Event Monitoring {% embed url="" %} ### Monitor Accounts with Insights **Insights** let you stay on top of what’s happening across your accounts — automatically. Rox monitors key signals like hiring activity, product changes, and executive updates, and alerts you when something important happens. *** #### 📡 What Are Insights? Insights are **live monitors** that track public updates about your accounts every day. Rox watches for: * New **job postings** * **Blog posts** and press releases * Changes in **leadership roles** or team structure * Public filings like **10-Ks, 10-Qs**, and **earnings transcripts** * Additional high-signal changes found via deeper research *** #### 🗞️ Example If you’re tracking MasterCard, Rox might surface: * A surge in cybersecurity job postings * A new partnership announcement on their blog * A quote from the CFO in an earnings call mentioning automation goals These updates turn into **sales signals** you can act on — like tailoring outreach, surfacing a new pain point, or reprioritizing an account. *** #### 📬 Daily Digest Every morning, Rox sends you a **digest of account changes** — so you can see what’s new across your book of business in one place. Digest includes: * A list of all changed accounts (e.g. Adobe, Honeywell, MasterCard) * The specific signals that changed * Links to source material and suggested next steps *** #### 💡 Use Cases * **Outbound targeting**: See which accounts have signals worth reaching out about * **Expansion monitoring**: Track product launches or hiring spikes in existing customers * **Churn prevention**: Catch risk signals like executive turnover or downsizing