# Event Monitoring {% embed url="" %} ### Monitor Accounts with Insights **Insights** let you stay on top of what’s happening across your accounts — automatically. Rox monitors key signals like hiring activity, product changes, and executive updates, and alerts you when something important happens. *** #### 📡 What Are Insights? Insights are **live monitors** that track public updates about your accounts every day. Rox watches for: * New **job postings** * **Blog posts** and press releases * Changes in **leadership roles** or team structure * Public filings like **10-Ks, 10-Qs**, and **earnings transcripts** * Additional high-signal changes found via deeper research *** #### 🗞️ Example If you’re tracking MasterCard, Rox might surface: * A surge in cybersecurity job postings * A new partnership announcement on their blog * A quote from the CFO in an earnings call mentioning automation goals These updates turn into **sales signals** you can act on — like tailoring outreach, surfacing a new pain point, or reprioritizing an account. *** #### 📬 Daily Digest Every morning, Rox sends you a **digest of account changes** — so you can see what’s new across your book of business in one place. Digest includes: * A list of all changed accounts (e.g. Adobe, Honeywell, MasterCard) * The specific signals that changed * Links to source material and suggested next steps *** #### 💡 Use Cases * **Outbound targeting**: See which accounts have signals worth reaching out about * **Expansion monitoring**: Track product launches or hiring spikes in existing customers * **Churn prevention**: Catch risk signals like executive turnover or downsizing --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.rox.com/development/product/monitoring/event-monitoring.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.