# People

Rox People is the GTM platform’s contact intelligence hub — a centralized workspace for building, enriching, and activating prospect lists at scale. Whether your leads come in through inbound webhooks or you discover them through outbound search, People gives your team the tools to enrich contact and company data, score leads against your Ideal Customer Profile (ICP), and push qualified prospects directly into outreach campaigns.

#### Key Capabilities

* Inbound lead capture via configurable webhooks that automatically populate your lists
* Outbound discovery through People Search, powered by data providers like Mixrank and RocketReach
* Contact enrichment with waterfall email lookup and verification, phone number discovery, and person detail retrieval
* Company enrichment for firmographic, technographic, and organizational data
* Clever Columns for AI-powered research, ICP scoring, and custom lead qualification
* Formula Clever Columns for dynamic calculations and rule-based lead routing
* One-click push to outreach campaigns with automatic enrichment
* CSV import and export for flexible data workflows

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