Inbound Prospecting

Webhooks allow you to automatically capture inbound leads from external systems such as sign-up forms, demo request pages, marketing tools, or CRMs, and route them directly into a People List. This is ideal for inbound prospecting workflows where new leads arrive continuously and need to be enriched, scored, and pushed to campaigns in real time.

How Webhooks Work

When you configure a webhook on a People List, Rox generates a unique URL endpoint. Any system that can send HTTP POST requests (e.g., Typeform, HubSpot, Zapier, or a custom integration) can send lead data to this URL. When a request is received, Rox automatically creates a new row in your list with the mapped fields.

Setting Up a Webhook

1. Open the People List where you want inbound leads to land.

2. Click the Add Leads dropdown in the top-right corner and select Configure Webhooks.

3. Rox generates a unique webhook URL. Copy this URL.

4. Configure your source system (form builder, CRM, marketing tool) to send POST requests to the webhook URL.

5. Map the fields from your source system to the corresponding columns in your People List. You can map standard fields like name, email, company, as well as arbitrary custom properties (e.g., “Comments,” “Reason for sign-up,” or “Job Title”) which will appear as dynamic columns.

6. Test the connection by sending a sample payload. The list should poll for new entries and display them automatically.

Webhook Column: Tracking Inbound Status

Each list with an active webhook displays a Webhook column. This column shows the status of inbound entries — indicating whether a webhook-sourced contact has been received and is ready for enrichment.

End-to-End Inbound Workflow

A typical inbound prospecting workflow in Rox looks like this:

1. Configure a webhook to receive form submissions from your website or marketing tool.

2. Inbound leads automatically land in your People List with their submitted data.

3. Add enrichment columns (Work Email, Phone Numbers, Person Details) to automatically enrich incoming contacts.

4. Add a Clever Column with ICP scoring rules to qualify leads as they arrive.

5. Filter the list by ICP score or enrichment results to isolate your best leads.

6. Push qualified leads to an outreach campaign with one click.

Pro Tip Combine webhooks with Clever Columns and filters to build an automated inbound lead scoring pipeline. As leads arrive, they are enriched, scored, and routed - all without manual intervention.