How Rox’s AI Agents collaborate with Devin

Selling isn't about updating Salesforce MEDDPIC fields or scanning LinkedIn profiles for quick talking points, it's about moments of genuine connection. It’s about stepping into each conversation fully prepared, intuitively aware, and authentically human.

Rox understands this. That’s why our collaboration with Cognition, creators of Devin, the world’s first AI software engineer, isn't just a partnership; it’s a glimpse into the future.

Painless Sales Preparation

Traditionally, sellers spend hours gathering fragmented information, manually researching prospects, and painstakingly personalizing each interaction—an exhausting and often ineffective process.

Rox and Cognition have rewritten this story. Each morning, Cognition’s sellers open their inboxes to deeply personalized meeting briefs and effortlessly organized calendars. Imagine stepping into all 10 of your daily demos fully prepared, strategically confident, and genuinely human.

“All We Told Devin Was to Make a Demo for You.”

Here’s how it actually unfolds:

1. Each morning Devin asks about the upcoming sales calls (e.g., Stripe).

2. Devin asks Rox: “What context do I need for this meeting?”

3. Rox responds with:

   • Info on the meeting attendees

   • Their pain points

   • Relevant live issues (e.g., GitHub bugs, website bottlenecks)

4. A meta-Devin agent reviews Rox’s intel, spawning three specialized Devin agents:

   • One resolves a specific GitHub issue

   • One optimizes their website loading speed

   • One creates a personalized product roadmap

The result? A seller wakes up fully prepared, armed with demos and fixes customized specifically for their prospect.

The impact speaks for itself:

“Seeing our GitHub issue fixed on the first demo wasn’t just impressive—it made us realize the immediate value Devin could deliver.”

The simplicity astonishes:

“Oh, by the way, all we told Devin was to make a demo for you.”

From Conversations to Conversions

This is the quiet power of thoughtful AI collaboration: it turns prospects into champions by clearly demonstrating immediate value, accelerating the journey from curiosity to commitment. Deals move faster, win rates increase, and sellers reclaim their humanity. Rox users are already experiencing these results firsthand, with beta customers reporting a 2x increase in sales-accepted pipeline—learn more here.

As Aaron Levie recently said, this isn't about simple APIs; it's about deep, intuitive communication between intelligent systems. This is the future, quietly revolutionizing enterprise software.

Beyond Productivity

Our vision with Cognition goes beyond productivity. It's about reimagining what selling can truly be—personal, proactive, and profoundly human, supported by AI that understands and anticipates your needs.

Imagine your agents collaborating autonomously, instinctively responding to customers’ needs before they even articulate them. That's Rox’s promise.

Step into the Future

Want Rox and Devin to join forces for your demo calls?

Schedule a Demo—experience Rox and Devin tag team your sales calls, and watch conversations transform into authentic connections.