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Founders Note

  • Why ROX Exists?
  • Customer Use Cases
  • Agent Swarms
  • System of Records

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  • Pricing

Using ROX

  • Getting Started
  • Doing Research
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  • Platform Architecture

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Insights

PreviousProspecting in RoxNextTune Your Insights

Last updated 4 days ago

Monitor Accounts with Insights

Insights let you stay on top of what’s happening across your accounts — automatically. Rox monitors key signals like hiring activity, product changes, and executive updates, and alerts you when something important happens.


📡 What Are Insights?

Insights are live monitors that track public updates about your accounts every day.

Rox watches for:

  • New job postings

  • Blog posts and press releases

  • Changes in leadership roles or team structure

  • Public filings like 10-Ks, 10-Qs, and earnings transcripts

  • Additional high-signal changes found via deeper research


🗞️ Example

If you’re tracking MasterCard, Rox might surface:

  • A surge in cybersecurity job postings

  • A new partnership announcement on their blog

  • A quote from the CFO in an earnings call mentioning automation goals

These updates turn into sales signals you can act on — like tailoring outreach, surfacing a new pain point, or reprioritizing an account.


📬 Daily Digest

Every morning, Rox sends you a digest of account changes — so you can see what’s new across your book of business in one place.

Digest includes:

  • A list of all changed accounts (e.g. Adobe, Honeywell, MasterCard)

  • The specific signals that changed

  • Links to source material and suggested next steps


💡 Use Cases

  • Outbound targeting: See which accounts have signals worth reaching out about

  • Expansion monitoring: Track product launches or hiring spikes in existing customers

  • Churn prevention: Catch risk signals like executive turnover or downsizing