Clever Column Insights

Turn Clever Columns into Insights

You can turn any Clever Column into a live Insight by setting it to track changes over time. Rox will automatically re-run the column on a regular schedule and notify you if the result changes.


🔁 How to Track Changes in a Clever Column

  1. Open any Clever Column • Click the column header to view options.

  2. Click “Track Changes” • This opens a tracking setup for that column.

  3. Set the condition to watch for • Example:

    • Starts with yes → to monitor for new product launches

    • Greater than 0 → to track job postings appearing • Rox will check this condition every 7 days.

  4. Click Save • Rox will now re-run the Clever Column on schedule and alert you when the result flips or changes.


📬 When Do I Get Notified?

You’ll get a notification only when the result changes. For example:

  • If the answer goes from “No” to “Yes” for a new product launch

  • If the job posting count increases from 0 to any positive number


🧠 Example Use Cases

Column
Condition
What happens

Released a new product in past 7 days

Starts with yes

Notifies when a company launches something new

# of security job postings

> 0

Notifies when hiring for security roles begins

Mentions of AI on website

Starts with yes

Alerts you to AI messaging shift


💡 Why Use This?

This turns passive research into proactive sales signals. Instead of checking columns manually, Rox watches for change and tells you when it matters.

Perfect for:

  • Outbound triggers

  • Renewal risk

  • Expansion timing

  • Product interest shifts

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