Clever Column Insights
Turn Clever Columns into Insights
You can turn any Clever Column into a live Insight by setting it to track changes over time. Rox will automatically re-run the column on a regular schedule and notify you if the result changes.
🔁 How to Track Changes in a Clever Column
Open any Clever Column • Click the column header to view options.
Click “Track Changes” • This opens a tracking setup for that column.
Set the condition to watch for • Example:
Starts with yes
→ to monitor for new product launchesGreater than 0
→ to track job postings appearing • Rox will check this condition every 7 days.
Click Save • Rox will now re-run the Clever Column on schedule and alert you when the result flips or changes.
📬 When Do I Get Notified?
You’ll get a notification only when the result changes. For example:
If the answer goes from “No” to “Yes” for a new product launch
If the job posting count increases from 0 to any positive number
🧠 Example Use Cases
Released a new product in past 7 days
Starts with yes
Notifies when a company launches something new
# of security job postings
> 0
Notifies when hiring for security roles begins
Mentions of AI on website
Starts with yes
Alerts you to AI messaging shift
💡 Why Use This?
This turns passive research into proactive sales signals. Instead of checking columns manually, Rox watches for change and tells you when it matters.
Perfect for:
Outbound triggers
Renewal risk
Expansion timing
Product interest shifts
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