Clever Column Insights

Turn Clever Columns into Insights

You can turn any Clever Column into a live Insight by setting it to track changes over time. Rox will automatically re-run the column on a regular schedule and notify you if the result changes.

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🔁 How to Track Changes in a Clever Column

1. Open any Clever Column • Click the column header to view options.

2. Click “Track Changes” • This opens a tracking setup for that column.

3. Set the condition to watch for • Example:

   • Starts with yes → to monitor for new product launches

   • Greater than 0 → to track job postings appearing • Rox will check this condition every 7 days.

4. Click Save • Rox will now re-run the Clever Column on schedule and alert you when the result flips or changes.

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📬 When Do I Get Notified?

You’ll get a notification only when the result changes. For example:

• If the answer goes from “No” to “Yes” for a new product launch

• If the job posting count increases from 0 to any positive number

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🧠 Example Use Cases

Column	Condition	What happens
Released a new product in past 7 days	Starts with yes	Notifies when a company launches something new
# of security job postings	> 0	Notifies when hiring for security roles begins
Mentions of AI on website	Starts with yes	Alerts you to AI messaging shift

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💡 Why Use This?

This turns passive research into proactive sales signals. Instead of checking columns manually, Rox watches for change and tells you when it matters.

Perfect for:

• Outbound triggers

• Renewal risk

• Expansion timing

• Product interest shifts