🚀Make the Best Better

Announcing Rox’s Public Beta and $50M Raise by Sequoia, GV, General Catalyst and 40+ Angels

Accelerating the power law in sales

Now is one of the best times in history to be building a software business — but with that opportunity comes pressure. Some companies are doubling their revenue targets, but don’t have the ability to double their revenue teams.

What we’ve found is that sales, much like many other areas of software, follows a power law: the top 15% of enterprise sales reps bring in 90% of the revenue.

Rox is designed to supercharge the very best. It makes the best sales reps 30%+ more productive with a team of AI analysts that plan, prioritize, research, engage, and monitor their customers for them.

Raise the ceiling

Rox is a pragmatic application of AI and not a research pursuit. Our focus is to deliver real customer value today in an architecture that sets us up to be an essential system for revenue.

Rox raises the ceiling for the top sales teams instead of raising the floor for the rest. We know that the top sales reps drive the majority of revenue. We’re focused on delivering value to this group, as opposed to automating junior reps supporting small accounts.

We built Rox as a vertically integrated and enterprise ready AI system, where the AI Agent Swarms are powered by the Rox System of Record. It is not a thin application sitting on top of incumbent systems. With Rox, you don’t have to choose between soul-sucking legacy customer management software, stitching together multiple point solutions, or wasting technical talent to build your own. Rox provides an order of magnitude of improvement in productivity to your top sales talent through its AI-native interface on top of the Rox System of Record.

Top sales teams are already using Rox

Rox is 279 days old and has become the revenue acceleration platform of choice by the fastest growing private companies and leading public enterprises.

Since switching our design partnership program to a private beta 3 months back, 35+ of the best performing enterprise sales teams have virally adopted Rox. 100’s of enterprise reps already use Rox for account planning, research, and engagement.

As an example, Ramp has rolled it out across their AE teams and AM teams, and we are now integrating their internal data systems into Rox. The Enterprise AE team alone gains 225+ hrs per week to increase pipeline execution activities. Beyond the numbers, feedback like this from a VP of Sales overseeing a $500M+ book illustrates Rox’s impact:

“We will have a revolt on our hands if we try and take Rox away “

The team is Rox

Our commitment to our customers is to build the best technical team in GTM, serve the best customers and surround ourselves with the best investors & advisors.

Rox is the product I wish I had. I personally held the number in enterprises of all sizes. Like most, I both won and lost. I learnt that modern sales is inherently a data-driven game played with legacy data-illiterate software. I got obsessed with building Rox as the rise of AI and usage based pricing opened the opportunity to build a new revenue system that could help all revenue teams better manage customers by doing all the work of unifying data, extracting insights and driving actions for them.

Our team is a rare combination of technical brilliance, GTM expertise & company-building skills. Avanika, Chris & the applied AI team pioneered research on data systems for AI. Shriram & the engineering team have built internet-scale data systems. Diogo & the customer teams have been the growth engine for at-scale B2B GTM organization.

We started Rox with a self-funded pre-seed. Sequoia Capital led our seed round with participation from GV in March. General Catalyst led our Series A. In addition, we’re lucky to be supported by 40+ amazing angels and advisors, including Elad Gill, Tony Xu, Eric Glyman, Karim Atiyeh, Mark McLaughlin, Lip Bu Tan, Scott Wu and others

You can just use things

Today, we are making Rox publicly available. No waitlist, no request-demo, just visit: www.rox.com

We are enterprise ready and offer hands-on support. Email me at ishan@rox.com or Slack us here.

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